The Let It Grow campaign is a joint public engagement conservation campaign organised by the European Association of Zoos and Aquaria (EAZA) together with Botanic Gardens Conservation International (BGCI) and the European network of science centres and museums (Ecsite).
This campaign aims to raise awareness on local biodiversity and encourage citizens to get involved in its valorisation and protection. The three associations unite some of the most progressive science engagement, conservation and research institutions in the world. We decided to work together towards a common target, to enhance the implementation of the Convention on Biological Diversity’s AICHI Target 1, namely that:
“By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.”
Biodiversity is under threat everywhere, and mostly from the pressures we humans put on it. Worldwide, millions of people are moving into cities, agriculture is becoming more intensive and we don’t pay enough attention to the needs of nature and the services it provides for us. The Let It Grow campaign aims to help turn the fortunes of nature around, on three different levels:
Raising awareness in citizens on what biodiversity is and why having a full range of native species can help keep ecosystems healthy for all forms of life including humans.
Getting people involved by helping them set up “left spaces” on balconies, terraces, gardens and community spaces to give native species the chance to recover and thrive. Also by getting citizens involved in experiencing and measuring biodiversity.
Show world leaders the value and reach the Let It Grow coalition has as implementing partner for various political targets and strategies.
So please, come join the campaign. If you are a member of EAZA, BGCI or Ecsite who wants to sign up for the campaign, please go to the Join The Campaign page. Are you a member of the public who wants to learn more about biodiversity, and maybe set up a left space? Great! Check the map of campaign participants to find your closest participating institution.
Get involved – LET IT GROW!